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Build a UTM link.
Measure the click.

Create clean campaign URLs for newsletters, social posts, ads, and partner links. The builder never sends your URL anywhere.

Website URL

Campaign source utm_source

Campaign medium utm_medium

Campaign name utm_campaign

Keyword utm_term

Content utm_content

Enter a website URL to build your campaign link.

UTM values are added in your browser using standard URL parameters. Keep names lowercase and consistent so reports stay easy to compare.

QUICK ANSWERS

What is a UTM parameter?

A UTM parameter labels a link so analytics tools can group visits by source, medium, campaign, keyword, or creative.

Will UTM parameters change the page?

They usually do not change the content. Your analytics platform reads them when someone opens the tagged link.

Build a UTM link.Measure the click.